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What Is Alexa+? Amazon’s Smarter AI Voice Assistant Explained

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In short

What is Alexa+? A simple guide to Amazon’s upgraded, AI-powered Alexa: what’s new, what it can do, and how to get it.

For years, Amazon’s Alexa could set timers, play music, and tell you the weather, but conversations felt robotic. Alexa+ is Amazon’s upgraded version, rebuilt with generative AI so you can talk to it much more naturally.

What is Alexa+?

Alexa+ is a new generation of Alexa powered by the same kind of technology as AI chatbots. The big difference from the old Alexa: you don’t need exact commands anymore. You can speak normally, change your mind mid-sentence, and ask follow-up questions.

What can Alexa+ do?

  • Natural conversation: “It’s a bit cold in here, and can you play something relaxing?”
  • Get things done online: it can help book services or restaurants, and order groceries through supported partners.
  • Smart home control: manage lights, cameras, and thermostats with everyday language.
  • Remember preferences you share, like dietary needs or family birthdays.
  • Help the family: reminders, shared calendars, recipe help in the kitchen.

How much does it cost?

Amazon has included Alexa+ with Prime membership in the US, with a separate monthly price for non-Prime users. Availability depends on your country and device, so check Amazon’s website for the latest details where you live.

Which devices work?

Alexa+ works on most Echo devices (especially Echo Show models with screens), in the Alexa app on your phone, and on the web. Older devices may have limited features.

How to get started

  1. Open the Alexa app on your phone and check for an Alexa+ invitation or upgrade option.
  2. Follow the steps to turn it on for your account.
  3. Say “Alexa” and talk normally, as if to a person.

Things to try

  • “Alexa, what can I make for dinner with what’s in the fridge? I have chicken, peppers, and rice.”
  • “Alexa, remind me to call my sister every Sunday at 6.”
  • “Alexa, turn off all the lights except the kitchen.”

Things to watch out for

  • Check your privacy settings in the Alexa app, including voice recording options.
  • Be careful with purchases. You can require a voice code before Alexa buys anything.

The bottom line

Alexa+ turns a simple smart speaker into a genuinely helpful home assistant. If you already have Echo devices, it’s the easiest way to bring modern AI into your home, no screen or typing required.

Frequently asked questions

What is the difference between Alexa and Alexa+?

Alexa+ is rebuilt with generative AI. You can talk to it naturally, change your mind mid-sentence, and ask follow-up questions, instead of using fixed commands.

Is Alexa+ free?

Amazon has included Alexa+ with Prime membership in the US, with a separate monthly price for non-Prime users. Availability varies by country.

Does Alexa+ work on old Echo devices?

It works on most Echo devices, especially Echo Show models with screens, plus the Alexa app and the web. Older devices may have limited features.

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